thePaperBox started from a completely different idea: analog media versus digital media. I have weighted both options and decided I was pro paper. Newspapers over internet, books over e-books, letters over e-mails. And then I thought “WHAT A TREE KILLER THIS CONCEPT IS!”. And people discard this paper without even thinking about it! How could I make people think differently about paper, then? How could I add value to a newspaper that expires the moment a new one appears? What can I turn paper into?

and then...

© Raluca Florian 2017